ZENSIP
Zensip is a naturally sourced mixed berry drink that brings together the best of both worlds: an uplifting burst of berry flavour and the calming benefits of ashwagandha. Zensip is designed to enhance mood, boost mental clarity and banish brain fog, offering a natural, revitalising way to stay focused and feel balanced throughout the day.
MY ROLE
I developed the brand identity, designed the packaging, and crafted marketing content for Zensip, aimed at next-gen consumers and millennials. The branding revolves around a dynamic balance of energy and calm, represented by two playful vintage mascots. One mascot, holding a raspberry, embodies the bold, refreshing flavour of the drink, while the other, peacefully meditating, reflects the calm, focused state enhanced by ashwagandha. Together, these characters capture Zensip's essence - bold yet balanced.
